Without getting into detail, which we will in future posts, Google’s Panda and Penguin algorithms’ “bold, new ways” of ranking websites have vaporized much conventional wisdom about search-engine optimization.
They’ve done this, in large part, by relocating a lot of search-engine optimization practices from the “gray area” to the black one. Which means that maintaining a high-quality, 100 percent white hat and search-engine-compliant reciprocal linking profile is critically important right now, at this minute.
Here’s the Top 5 Reasons Why You Should Keep (Or Start) Linking:
1. Contrary to what fly-by-night operators pimping search-engine-optimization snake oil claim, editor-based, relevant reciprocal linking and link exchanging have always been fully compliant with Google and Bing’s guidelines.
Schemes involving paid links, link harvesting, high volume irrelevant links between irrelevant sites, links to spam sites and links to sites in bad neighborhoods that exist only to try and fool search engine robots are NOT compliant.
Which is exactly why establishing relevant links between websites with high-quality content of value to end users is crucial.
2. It is getting increasingly harder for small business sites to survive solely on search-engine-generated traffic. A lot of the borderline search-engine “influencers” that web operators could often get away with if used in moderation is now totally forbidden.
Except for search engines, link exchanges are still, and always have been, the most potent zero-cost way to attract unique visitors to your site.
More than that, the visitors who follow relevant reciprocal links to your site are more likely to convert into customers than other visitors because they’ve already expressed an interest in your products or services.
3. Relevant links to high quality sites can and do help improve search-engine rankings and return positions.
Adding new links to your site at a natural organic growth rate is like adding new content. It shows search robots that your site is alive and expanding rather than stagnating. And if, on parsing the linked sites, a robot finds high-quality content that offers value to your end users, your link popularity rises.
4. Buying links is still bad. The J. C. Penney/Google scandal forced all the major search engines to acknowledge the size and pervasiveness of the backlink “black market” and take steps to identify and punish webmasters who participate in it.
With the engines now counting only legitimate backlinks from relevant authority sites as positive ranking indicators, reciprocal links – when established on the basis of quality and relevance – are once again popular.
5. Linking is a powerful branding tool. Brand building is now the absolutely, positively most important thing you can do to drive traffic to your site because . . . because the ONLY sure way for someone to find your site from a browser search or address bar is to type in its name.
Google “computer software” and you’ll hunt till your eyes get weary looking for “microsoft.com.” Yet millions of people find it everyday because no one searches for Microsoft, they just enter the name in their browser. Like Sony, Honda and a lot of other brands.
Including a lot of very small brands, local brands. Y ou ask a friend who his accountant is. He tells you it’s Martin Numbercruncher. You don’t Google “accountant,” you Google “Martin Numberchruncher accountant.” And Mr. Numbercruncher shows up number in the top returns.
Imagine that. Every time you ally your site with a compatible, relevant site you are helping build your brand with that link partner’s site visitors.
To sum up, you really should keep (or start) linking.
Linking honestly, productively, time and cost effectively and search-engine compliantly. Linking with the power of LinksManager, the world’s only patented link-management solution and the only linking service in history with nearly 15 years of continuous compliance with Google and every other major search engine guideline.