This is not, to quote Charles Dickens, a tale of two cities. It is instead a tale of two hours, two methodologies, two means to the same end.
To save you the suspense, we’ll give you the tale’s ending right here at the beginning … one of the methods is smart and productive, the other is dumb and counterproductive.
The truth is that linking, done ethically and effectively, requires some investment of time. You can’t just snap your fingers, say “abracadabra” and watch high-quality, relevant links instantly appear on or to your website.
Even if you subscribe to LinksManager, you can’t just log into your Control Panel or click on your Link Exchange Browser Toolbar, select a radio button and automatically add links to your pages. You still have to do some of the legwork yourself. Your contribution to the effort, maintaining editorial control over your links, is, in fact, exactly what makes LinksManager so effective at adding real value to your site ,and ensures that LinksManager is fully compliant with all major search engine webmaster quality and content guidelines … including Google’s.
So now, let’s set the stage for our two-hour tale. You’re sitting in front of your computer. You operate a site selling beach accessories — sand mats, tanning supplies, canopies, body boards — the whole nine yards. Everything but swim suits. Since swim suits and beach supplies go together like sun and burn, you realize that a reciprocal link between you and some swimwear vendors could drive new customers to your site and, possibly, improve your search-engine rankings due to the high mutual relevancy of the sites.
You are also committed to an ethical, intelligent, search-engine-friendly linking strategy that involves finding, soliciting and gradually adding quality relevant links to your site. And you need to take care of occasional housekeeping chores relating to your existing links. You have, essentially, two ways to do all this: Manually or via LinksManager.
Using that scenario, let’s see what you might hope to accomplish in an hour of “manual” labor.
Minute 0-4: Go through incoming email finding and picking out any link solicitation requests.
Minute 4-9: Visit and evaluate prospective link partners’ sites.
Minute 9-13: Respond to solicitations you accept.
Minute 13-45: Go to your site, visit all your link partners’ sites and search to make sure your link is still active on one of their pages.
Minute 45-47: Wait for your web building software to boot up.
Minute 47-53: Navigate to your links page, delete dead links and reformate page.
Minute 53-59: Format two or three new links to fit your page design, place them on the page and correct the spacing between items.
Minute 59-60: Search for and examine swim suit vendor sites and send email link exchange requests to the webmasters of those which meet your standards.
Question: What was the most important task you hoped to complete during this hour? Answer: Find some potential link partners who e-tail bathing suits. And how much time did you have to do that in? One minute. Routine grunt work occupied the other 59.
Now let’s run the same scenario using LinksManager.
Minute 0-1: Login to your LinksManager Control Panel
Minute 1-6: Examine your Pending Link list, click the sites you’d like to visit and respond to each link request by clicking on “approve” or “delete.”
Minute 6-9: Go to the Control Panel’s Reciprocal Link Checker and scan the link list, which is continuously updated by LinkManager’s proprietary and patended link checking spider. If any sites are identified as not containing a link to your site or as being offline, you have instant point-and-click options to automatically email a query to the webmaster, temporarily remove the link from your site, or permanently delete the link. If you decide to delete the link, your links page will be automatically adjusted and reformatted to accommodate the change.
Minute 9-12: Quickly and effortlessly integrate two or three new links into your links page with just a few mouse clicks.
Minute 12-60: Search for and examine swim suit e-commerce sites and send a Link Exchange Request Email to the webmasters of those which meet your standards.
Wow, LinksManager has just cut 47 minutes off your typical linking “work hour.”
Forty-eight minutes you can spend using LinksManager’s advanced tools for finding new link partners.
Forty-eight minutes you can use to attract higher-quality link partners by crafting better Link Exchange Request Emails.
Or 48 minutes you can allow to accumulate until you’ve saved enough time to take a day off and go to the beach.
After all, you shouldn’t expect your customers to buy products you haven’t field tested yourself.